The Right Organization at the Right Time
The Pew Hispanic Center reports the Latino population has grown by 87% in Douglas County, 116% in Sarpy County and 113% in Pottawattamie County. Douglas and Sarpy Counties have more than 69,000 Latino residents. Despite a growing Latino population, there is a very low rate of Latino-owned businesses. 1.3% of firms in the Omaha-Council Bluffs MSA are Latino-owned compared to 94.5% owned by Whites.
Latinos in the greater omaha area experience poverty at a higher rate: 13% are in poverty in Pottawattamie County, and 28% in Dodge, 23% in Douglas, 15% in Sarpy and 36% in Saunders counties in NE, compared 7.6% in IA, 8.1% in NE, and 10.5% nationally, indicating Latinos need opportunities to increase their income through employment or business ownership.
The challenge is to support the creation of Latino-owned businesses that can provide new employment opportunities, particularly for low income Latino residents.
MLCDC provides necessary services to the growing population of Latinos in greater Omaha area. As a whole, greater Omaha area’s Latino population is in search of employment, opportunities to care for their young children, and methods of becoming acculturated to mainstream society including the U.S. financial system.